News Flash

Leroy James Farmers' Market

Posted on: March 28, 2023

Leroy James Farmers Market Offers Double Bucks Program

Leroy James Farmers Market Offers Double Bucks Program

For eligible customers using SNAP cards or WIC Farmers Market coupons


PITT COUNTY, N.C. – A recent donation from WellCare of North Carolina allows the Leroy James Farmers Market to continue its Double Bucks program for customers using SNAP cards or WIC Farmers Market coupons to purchase fresh foods at the market located at 4560 County Home Road, Greenville, N.C.


The Double Bucks program began January 2022 and is extended into 2023 through a partnership with WellCare of North Carolina. 


“Participation in the Double Bucks program is aligned with Pitt County’s commitment to address food insecurity and improve the health of all residents,”  says James Rhodes, Assistant County Manager.  


To participate in the Double Bucks program, eligible shoppers should go to the Market Office to swipe their SNAP card or present their WIC farmers market coupons for the amount they would like to spend.  The manager will give shoppers SNAP tokens and match that with Double Bucks tokens.  A customer spending $15.00 of their benefits will actually have $30.00 to spend on SNAP eligible fresh foods.

If customers do not spend all of their tokens in one visit, they can use the tokens the next time they shop at the Leroy James Farmers Market. 


The Leroy James Farmers Market is a year-round market open on Saturdays during the winter months.  As spring and summer approach, the market will also operate on Fridays.  Residents have easier access to locally grown produce, eggs, and meats, while farmers improve their income.  Visit to learn more.  


The program will support eligible shoppers of the Leroy James Farmers Market while funds are available.  


“We understand the importance of the Double Bucks program as it helps people bring home even more fresh produce while also supporting local farmers,” said Shaune Lancit, Director for Community Engagement at WellCare of North Carolina.  “Access to healthy foods is so important to the health and wellbeing of the community and our members.  WellCare of North Carolina is proud to partner with the Leroy James Farmers Market to ensure the Double Bucks program is available to our neighbors who need it most.”


Residents interested in the Pitt County Food and Nutrition Services program may learn more by visiting or calling the Department of Social Services at 252-902-1100. 


The Mission of Pitt County Government is to enhance the health, safety, and well-being of our community by advocating for and providing quality services in a friendly and cost-effective manner. Learn more: 



Media Contact:

Dawn C. Jones                                                                                                                                                                           

Director, Public Information & Media Relations                                                                                                                           Past Releases: | (252) 902-2995                                                                                         

Facebook Twitter Email